PropertyLimBrothers Realty (PLB) and EdgeProp Singapore have recently signed an MOU to create a deeper synergy between both companies. This opens the door to more collaborative opportunities as well as access to EdgeProp’s proprietary property analytics tools to provide PLB’s agents with the latest market data and analytics.

Melvin Lim, CEO and co-founder of PLB Realty, states that they are heavily relying on proptech and market analytics to power their future growth. As such, agents must stay up to date with the latest market trends to ensure they can value-add the services they provide to their clients. This reliance on data to make property decisions is the current direction the local property market is taking.

Bernard Tong, CEO of EdgeProp Singapore, says that the MOU allows both companies to partner and collaborate in future endeavors such as consumer talks and seminars for real estate professionals. EdgeProp has customised the front-facing portion of their platform to suit PLB’s agents needs, while they still engineer the tools. EdgeProp was also the first to roll out Tower View, a tool that allows people to view property prices based by storeys and stacks.

By using tools such as EdgeProp’s Inspector tool, PLB agents are able to look into areas such as lot subdivision, land zoning and other land lot information. This tool is often used to compare new launches and the media team at PLB regularly uses it to produce educational content.

This large-scale integrated development is the largest development near the Clementi MRT Station and JCube Residence, making it a prime location.

Tong also states that in a competitive market, salespeople who incorporate proptech into their services stand out. Currently, consumers are also becoming more tech-savvy and as such, agencies or portals not supported by data and analytics will find it difficult to provide informed property decisions.

EdgeProp and PLB are looking forward to the future of this partnership and hope to use it to educate people into making smarter property decisions.