Perennial Holdings wins public tender of private assisted living development at Parry Ave

June 20th, 2023

It’s located in an enviable, prime location that puts homeowners right in the heart of Jurong’s bustling commercial and residential hub. The JCube Residence Condo nestled near the top of the JCube offers residents a truly modern living space. Homeowners can enjoy luxurious facilities such as a 50m lap pool, spa pavilions, a fitness gymnasium, tennis courts, lush landscaped gardens and more.

Perennial Holdings, a property developer, has won the first private assisted-living development tender launched by URA and MOH with a winning bid of $71.99 million. The site, located on Parry Avenue at Rosyth Estate, is near neighbourhood amenities like Serangoon North Neighbourhood Centre and Heartland Mall.

The tender was conducted with a Concept and Price Revenue approach to ensure that the successful project corresponds to the government’s vision of a private assisted-living development. Out of the four submitted concepts, two were from Perennial with the other tenders being submitted by United Medicare Development as well as a joint concept from Evia Real Estate, Allium Healthcare Holdings, Yuan Ching Development and YK Realty.

Perennial was the only bidder that submitted two concepts, with the second one being only 0.1% lower than their winning bid – an indication of their earnest intent to be the first mover on the project. Lam Chern Woon, Head of Research and Consulting at Edmund Tie, stated that this “marks a giant step towards the next stage of maturity for the senior living market” in Singapore.

The project Perennial plans to build on the site will include a 200-unit assisted living apartment, 100-bed nursing home, wellness clubhouse, geriatric care centre and a new 1.5-ha community park. Leveraging their successful track record of healthcare businesses in China with over 60 facilities across 16 cities and more than 22,000 beds, Perennial’s concept impressed Lam who highlighted the socialisation aspect and touchpoints with the wider community to ensure that the senior living community was not overly isolated.

Pua Seck Guan, Executive Chairman and CEO of Perennial Holdings declared that they are “delighted” to have won the tender, and their aim is to “create an innovative model of eldercare and community care suited for locals to age-in-place and in the community”.

Perennial will also be partnering with Wilmar International, their sponsor, to provide meals from Wilmar’s Central Kitchen and Culinary Institute. This model has already seen success in the eldercare facilities Perennial operates in China.

With the award of the Parry Avenue tender, Perennial Holdings is set to make a mark in Singapore’s private senior living market. As Lam said, this development could signify an important milestone in bringing an “all-round view to the senior living and aged care” in the country.

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